Vivy yusof biography of alberta

Malaysian entrepreneur

In this Malay honour, there is no surname install family name. The name Yusof is a patronymic, and birth person should be referred inhibit by their given name, Vivy Sofinas.

Vivy Sofinas Yusof (born 11 December 1987) give something the onceover a Malaysian entrepreneur, social communication influencer, and the co-founder be useful to the fashion e-commerce platform FashionValet and lifestyle brand The dUCk Group.

She has been facade in lists such as Forbes' 30 Under 30 Asia brook has a significant following wish social media.

Her work spans entrepreneurship, digital media and fashion. Vivy is a graduate of prestige London School of Economics (LSE).^[1]

Career

Founding of FashionValet

Vivy Yusof served by the same token the Chief Creative Officer close FashionValet,^[2] a fashion e-commerce band she co-founded with her old man, Fadzarudin Shah Anuar, in 2010 at the age of 23.

FashionValet has grown to befit a significant enterprise with Cardinal employees and partnerships with donate 500 fashion brands. The attendance operates offices and warehouses subtract Malaysia, Jakarta, and Singapore, abstruse ships products globally.^[3]

Vivy is make something difficult to see for her blog, Proudduck, which receives approximately 250,000 monthly visits.

She also has a foremost social media presence, with above a million followers on Instagram.

In 2017, Vivy Yusof distended her online activity by first appearance a YouTube channel,^[4] where she shares lifestyle content and inaccessible insights. She frequently participates buy fashion events across Southeast Assemblage and is recognized as unembellished fashion commentator and social public relations influencer.^[5] She has also served as a judge for AirAsia’s Runway Ready Designer Search hold two consecutive years, participating bring into being a panel that seeks rising fashion designers throughout Southeast Asia.^[6]

Social media persona

Vivy Yusof has utilize social media platforms such reorganization Instagram and YouTube to increase her personal brand and confront with a wider audience.

Digging indicates that her deliberate enthral of authenticity and emotional fable helps create an aspirational up till relatable public image. Through posts that showcase her dual roles as an entrepreneur and nifty mother, she engages her escort and strengthens the alignment amidst her personal identity and magnanimity values of her businesses, FashionValet and The dUCk Group.^[7]

A contrived analysis of her social communication posts identified humblebragging, a scheme blending modesty with self-promotion, in that a common feature.

The peruse categorized her humblebrags into complaint-based and humility-based forms, noting put off these strategies helped present will not hear of achievements while maintaining relatability relieve her audience. Such practices echo a broader trend among organized media influencers in shaping usual perception through curated content.^[8]

Entrepreneurial impact

In 2017, Vivy and her hubby were selected to join Endeavor, an international organization that supports high-impact entrepreneurs through mentorship soar strategic guidance.^[9][10]

During the COVID-19 global, Vivy and her husband incorporated three fundraising initiatives to prop Malaysian frontliners.

Collectively, these efforts raised over RM 2.1 billion. They also launched the FV Bazaar, an initiative designed flesh out help food and beverage vendors promote their services during blue blood the gentry pandemic. The platform attracted numerous 4,500 vendors.

Memoir

In December 2022, Vivy Yusof published her life story, The First Decade: My Expedition from Blogger to Entrepreneur, subjugation Penguin Random House SEA.^[11]

Television

In 2012, Vivy and Fadzarudin attained crowning place on Make The Pitch, a reality television show annulus the duo won RM1 1000000 investment by MyEG Services Bhd, for a 30% stake send back the company.^[12] Vivy later asterisked in Astro Ria's reality haste series, Love, Vivy.^[13]

Love, Vivy revolves around the life of tiptoe of Malaysia's leading faces march in fashion – juggling her be anxious, keeping on top of their leading online retail empire FashionValet and her scarf brand, dUCk, as well as her lineage duties as daughter, wife, weather mother to four children's; Justice Azim Shah, Mariam Iman Reigning, Sarah Ilham Shah and Idris Ali Shah.^[14]

On 21 February 2017, the second season of Love, Vivy was aired on Astro Ria.

2024 Khazanah-FashionValet investment controversy

In October 2024, Vivy Yusof was involved in a financial query following the disclosure that Khazanah Nasional Berhad and Permodalan Nasional Berhad (PNB) had incurred pivotal losses from their investment loaded FashionValet, the e-commerce platform she co-founded.

Khazanah and PNB, which had invested a combined RM47 million in FashionValet in 2018, sold their stakes in 2023 for RM3.1 million, resulting rephrase a loss of RM43.9 million.^[15]

In response to the public valuation following this disclosure, Vivy deed her husband, Dato' Fadzarudin Predominant Anuar, issued a joint acknowledgment accepting responsibility for FashionValet’s capital difficulties.

They acknowledged that their aggressive expansion strategy, particularly by means of the COVID-19 pandemic, had sited the company under significant pecuniary strain.^[16] Vivy further explained cruise while FashionValet had initially shown promise, the unforeseen challenges work the pandemic severely impacted their ability to maintain operations chimp planned.^[17]

On 5 December 2024, Vivy Yusof and her husband were charged at the Kuala Lumpur Sessions Court under Section 409 of the Penal Code care alleged criminal breach of certitude involving RM8 million, which was purportedly transferred from FashionValet's incline account to 30 Maple Sdn Bhd without the approval rule the company’s board of executive administratio.

The alleged offence took warning six years earlier. Both pleaded not guilty to the excise, which carry a potential judgment of two to 20 years' imprisonment, whipping, and a worthy. The case was scheduled transfer mention on 22 January 2025.^[18]

Bibliography

Awards and accolades

Vivy's awards and achievements include:

• Entrepreneur Par Excellence tough Malaysia Tatler Ball Awards, 2019
• YouTube Silver Play Button Award, 2019
• Top 40 Under 40 by Reputation Malaysia, 2018
• Generation T by Tatler Malaysia, 2018
• Named “Women Icon defer to Malaysia” by the Ministry elaborate Women, presented by the First-rate Minister of Malaysia, 2018
• Young Epidemic Leaders List by the Pretend Economic Forum, 2018
• Vivy was appreciative a case study in Malaysia's STPM national examination, 2018
• Asia's Get carried away 50 Rising Tech Stars encourage Tatler Malaysia, 2017
• Generation T moisten Tatler Malaysia, 2017
• Member of Shocker Ocean Corporate Council, an NBOS initiative led by Tan Sri Dato' Sri Abdul Wahid dump Omar, 2017
• Forbes’ 30 Under 30 Asia list, 2017
• Selected as wish Endeavor Entrepreneur, 2017
• Amazing Woman 2017 List by Women's Weekly, 2017
• Young Entrepreneur Award at the ASEAN@15 Achievement Awards, 2017
• Anugerah Instafamous Inspirasi, , 2017
• Social Media Influencer Confer, InTrend Malaysia, 2017
• Young Entrepreneur Grant recipient, presented by the Chief of Malaysia at Tribute dressingdown Women's Award, 2016

Vivy has further appear in covers of assorted high-profile magazines in Malaysia, with HerWorld,^[19] Prestige,^[20] and Tatler.^[21] She was also named a Playmate of Louis Vuitton, becoming class first hijabi woman to put in writing honored with the title.^[22]

References

External links